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Based in New York City, attorney Steven C. Beer is a partner with Lewis Brisbois Bisgaard & Smith LLP. Steven C. Beer is the national chair of the firm’s Entertainment, Media, and Sports practice.
A new legal term in college sports is “NIL,” which stands for name, image, and likeness. NIL refers to a person’s ability to monetize themselves and their personal brand. Before the summer of 2021, the National Collegiate Athletic Association (NCAA) forbade college athletes from earning money through endorsements, advertisements, or other commercial activities. The NCAA’s rules were based on the concept of amateurism, which states student athletes should be performing “for the love of the game.” Athletes were limited to only making money from their scholarships and stipends through each college or university. The NCAA’s policy change came after a court battle before the U.S. Supreme Court. Student athletes are still not allowed to be paid a salary by universities, and they cannot receive additional benefits based on their performance. However, they are now allowed to sign deals with a multitude of advertising companies and other businesses, and many are now endorsed by shoe brands, car dealerships, and through paid social media advertisements.
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AuthorAn experienced entertainment attorney, Steven Beer currently serves as a partner Lewis Brisbois Bisgaard & Smith LLP. Archives
November 2022
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